About Us

Welcome to Vettaflo, where our mission is to provide one million homes with cleaner, healthier shower water. Founded in 2019, Vettaflo began as a personal quest when our founder, Rachel, struggled with the effects of hard, mineral-rich water in the U.S. After growing up in Finland, where clean water was a given, Rachel was shocked by how American water left her skin dry and her hair brittle. Frustrated by the lack of solutions, she decided to take matters into her own hands. Teaming up with her best friend and her father, Dr. Joel Richardson, Rachel developed the Vettaflo filtered showerhead. This isn’t just a showerhead—it’s a revolution for skin, hair, and overall wellness. Our flagship product combines sleek design, powerful water pressure, and advanced filtration technology, removing over 95% of harmful impurities like chlorine and heavy metals from your shower water.

Our target audience is anyone seeking to improve their skin and hair health and overall wellbeing. We understand that the quality of your water directly impacts your daily health, and we're here to provide a solution that makes a real difference. With Vettaflo, your daily shower becomes an opportunity for better skin, softer hair, and a more refreshing experience.

At Vettaflo, we are committed to continuous innovation. Inspired by Rachel’s journey and the feedback from those who have benefited from our product, we are driven to keep improving and expanding. The Vettaflo filtered showerhead is just the beginning—join us as we work toward our vision of transforming showering and enhancing the lives of millions with cleaner, healthier water.

Join the journey.